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PROBLEM
The Honest Cook relied mainly on in-store customers and occasional social posts to sell products, with no clear system to consistently drive online sales. Content was crowded and unstructured, making it difficult for customers to quickly understand the brand or products.

SOLUTION
A clear content and advertising structure was introduced, supported by on-site filming and targeted social media ads. This simplified the message, improved product visibility, and created a consistent flow of traffic and enquiries for both the food truck and chilli oils.
50%
INCREASE IN WEBSITE TRAFFIC
40%
BOOST IN SOCIAL MEDIA REACH
30%
UPLIFT IN ONLINE SALES
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